Prefer reading? The key points and every prompt are in the chat below.
Erik: Your website has one job. Let's find out if it's doing it.
Voiceover: Paste your homepage text, and ask: how does this read to a stranger? Back comes the audit: what's missing, what's vague, and what to fix first. Fix the top three, and your site starts doing its job.
Erik: Find you, trust you, contact you. That's the whole checklist.