Prefer reading? The key points and prompts are in the chat below.
Erik: Marketing feels huge. Your plan fits on one page.
Voiceover: One prompt: pick my one channel, and build a plan I can actually keep. Out comes a one-page plan: the goal, the channel, and the weekly rhythm. Print it, follow it, and ignore everything else.
Erik: One channel, one rhythm, one page. That's the plan.